Address
The 5th Floor, Building 3, No. 853 Pinggang Road,
Situan Town, Fengxian District, 201314 Shanghai,china
Telephone
86+13472620182 (WeChat)
Email
kinofurniture@wewinchina.com.cn
2005 – The First Step
Fresh out of university, William arrives in Shanghai alone. A farmer’s son with big dreams and empty pockets, he enters the furniture industry ready to learn, work, and build something from nothing.
2008 – Going Independent
After years of learning the trade, William establishes his own foreign trade company. The first brick is laid.
2009 – From Office to Home
Recognizing a shift in the market, Kino pivots from office furniture to residential designs. It’s a risky move but it pays off.
2011 – Entering the Domestic Market
Kino begins selling domestically, bringing quality furniture to Chinese homes while maintaining a strong export business.
2012 – Kino Furniture Is Born
On June 28, 2012, Shanghai Kino Furniture Manufacturing Co., Ltd. is officially founded. A factory is established in Fengxian, Shanghai’s “Furniture Hometown.” Staff: a handful of dedicated workers. Dreams: endless.
2013 – A Grand Slam Achievement
Kino becomes an official supplier for the Australian Open. It’s our first major international partnership and the start of a relationship that continues to this day, over a decade later.
2015 – Brand Strategy Launched
We stop just making furniture and start building a brand. The vision: to become a leading name in functional, comfortable home furnishings.
2018 – National Recognition
Kino wins second place in the home category on the popular TV show “People’s Choice Treasures Final.” Suddenly, the country knows our name.
2019 – Going Global
A Shanghai brand with international ambitions, Kino expands its export markets to over 80 countries from Australia to Canada, Japan to Germany.
2020 – Weathering the Storm
When COVID-19 disrupts the world, we adapt. Our commitment to our team and our clients never wavers. We emerge stronger.
Today – 2025 and Beyond
With a 5,000-square-meter factory, 30+ dedicated employees, 6 R&D engineers, and thousands of happy clients worldwide, Kino continues to grow. Our mission remains the same as it was in 2005: to build furniture that enriches lives.
What’s Next?
We’re not done yet. By 2030, we aim to reach 100 million RMB in annual turnover and become a top furniture brand known not just for what we make, but for how we make it.
With heart. With detail. With you.
Thank you for being part of our journey. The best is yet to come.