More Than Furniture: The Heart of Kino

Behind every great company is a team. Behind every team is a culture. Here’s ours.

Walk through our factory in Fengxian on any given morning, and you’ll hear the same sounds you’d expect anywhere else: machines humming, tools clicking, footsteps moving purposefully between workstations.

But listen closer. You’ll hear something else, too.

Laughter.

It might come from the design team, teasing each other over yet another coffee run. Or from the warehouse, where someone’s birthday cake has just appeared, unannounced, surrounded by grinning colleagues. Or from William’s office, where the door is always open—literally always—and conversations flow as freely as the tea.

This is Kino. And this is our culture.

Built on Friendship

Our values are written on paper: Customer First, Teamwork, Friendship, Integrity, Pragmatism, Dedication.

But values mean nothing if they don’t walk out the door with your people every evening.

Friendship isn’t just a word here. It’s the reason our sales team celebrates each other’s wins like their own. It’s why the QC inspector stays late to help a new colleague understand a tricky detail. It’s why, when someone’s facing a hard time, they’re never facing it alone.

We believe in loving those you know and those you don’t. It sounds simple because it is. But simple doesn’t mean easy. It takes intention. It takes choosing kindness, every single day.

Ordinary People, Extraordinary Things

Here’s a secret: we don’t hire superheroes. We hire ordinary people.

Farmers’ children. Fresh graduates. Experienced craftsmen looking for a place to call home. People with dreams, doubts, and determination.

And then something magical happens. Together, they become extraordinary.

Our team coordinates across departments with an efficiency that would make a general proud. They catch mistakes before they happen because they care about the outcome as if it were their own. They treat clients’ business like family business.

Why? Because we’ve created a space where people feel safe to fail, encouraged to grow, and celebrated for trying.

The Farmer’s Son Philosophy

Our founder, William, never forgot where he came from. A farmer’s son who arrived in Shanghai with empty pockets and a full heart, he built this company on a simple belief:

You’re either born well, or you’re lucky, or you work hard enough.

He chose to work hard. And he built a company where hard work is noticed, rewarded, and respected regardless of your background.

Celebrating Together

Look through our photo albums, and you won’t just see products and patents. You’ll see:

• Birthday parties with cake-smeared faces
• Sales competitions ending in champagne sprays
• Team building trips where hierarchy disappears
• New employee reviews that feel more like family gatherings
• Milestone celebrations that go long into the evening

We work hard. We play hard. And we celebrate everything worth celebrating.

The Spirit of Craftsmanship

But don’t mistake our warmth for softness. When it comes to quality, we’re relentless.

Our team takes pride in getting it right. From pattern making to final shipment, every step matters. If we can do 100, we won’t settle for 99. It’s not about perfectionism for its own sake it’s about respect. Respect for our clients. Respect for our craft. Respect for each other.

Join Our Family

At Kino, we’re not just building furniture. We’re building a community. A place where talented people can realize their full potential, contribute their best work, and feel genuinely valued.

A place where the coffee is always hot, the door is always open, and the people around you have your back.

That’s the heart of Kino. And it beats strong.